FOR IMMEDIATE RELEASE
May 7, 2014
New Video Shows Three by Three Seattle’s Off-the-Wall Dry-Erase Boards
It’s not what you do, it’s the way you TO-DO it.
Seattle, WA – May 7, 2014 – Three by Three Seattle, a home and office products studio, sees value in showing rather than telling. As a design-forward company, visuals have always been important to them. But it’s the functionality video is able to convey, not just a product’s form, that makes video a vital component in their outreach. The company is currently expanding their video library to highlight their desktop to-do boards.
“When you see our products in use, you immediately know how you’ll be able to utilize them in your own home or office. For a product like the desktop to-do board, we’re demonstrating a tool we invented—a tool that’s not available anywhere else,” says co-founder Anita Nadelson. “We can say, ‘It’s like a memo or note pad, without the paper waste,’ but what does that look like? It’s more helpful to show you how the product can be used.”
In addition, video allows viewers to get a better feel for the product’s materials and how the items are constructed. Says Three by Three Seattle’s video producer Launa Changnon, “This is a company that really cares about design. It’s important to them that their products are well made, well thought-out and beautifully functional. The best way to tell their story is through motion. A static shot is not going to convey the whole story.”
Three by Three Seattle home and office products are aimed at design-conscious consumers across the globe. Their purpose is to spin ordinary organizational products into innovative, efficient designs worthy of display in any contemporary setting. This video is the third in a recent series highlighting new products. Other featured items include their up•date! silicone dry•erase weekly planner and their magnetic glass dry•erase weekly planner.
smart. modern. organized.
Since 1995, Three by Three Seattle products have made busy lives beautifully efficient. Whether outfitting a home, office, or dorm, each innovative organizing solution is worthy of display in any contemporary setting.
The company’s magnetic strip bulletin board design introduced the magnet board category as it’s known today. In recent years, they revamped the whiteboard industry with fresh, alternative dry-erase surfaces, including bamboo, glass, silicone, and stainless. Their current line consists of dry-erase boards, chalk boards, magnet boards, desk and wall organizers, hooks, and magnets. The design team also creates custom promotional products and has worked with a broad range of clients, including Nike, Starbucks, Herman Miller, Bravo Networks, Nine West, and W Hotels.
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