Stick it up! Three By Three Seattle says you have the right to be organized

March 7, 2012

Stick it up! Three By Three Seattle says you have the right to be organized

Seattle, WA – March 7, 2012 – Three By Three Seattle, ever scouring the globe for innovative new materials, is proud to introduce their new silicone-based up•date!™ line (formerly called stick•it, name changed in 2015). The new items feature a sticky material that magically adheres to non-porous surfaces such as glass, mirrors, refrigerators, and smooth doors and walls, with no adhesive or mounting hardware required! Up•date! items are also re-usable, allowing them to be removed from one surface and placed on another with no muss, no fuss.

Taking center stage in the new line is the up•date! dry•erase weekly planner, yet another clever alternative to traditional dry•erase boards. Its 14 x 3.5 inch dry•erase surface is divided into seven sections to organize your week. Horizontal and vertical versions allow placement flexibility, and the design of the horizontal planner lends itself to display multiple weeks above and below each other, to allow for planning several weeks at a time. New up•date! dots feature a double-sided sticky surface that allows cards, pens, and even light electronics to stick to the face, while the dot itself sticks to non-porous surfaces.

“Silicone is an amazing material,” opines Three By Three Seattle CEO Anita Nadelson. “Its reusable, self-sticking qualities allow us to solve various organizing problems; it lets us provide an easy way to apply a dry•erase surface to non-magnetic cabinets and fridges, which in the past had few, if any, options. You can even place your weekly planner on a bathroom mirror, if that’s what works for you! Giving customers greater organizational flexibility is right in line with our company vision, and we’re looking forward to exploring our silicone line further - several items are in development even as we speak.”

Silicone is not the only new kid on the block. In fact, there’s even a new block: new color block magnets! These new additions to the flexible rubber magnet line feature bright colorful squares of different sizes with an odd circle or two thrown in for a little bit of spice. In addition, many beloved shapes from the shape-up metal magnet line have limbered up and are also joining the flexible magnet line: kitty magnets, puppy magnets, birdie magnets and flower magnets in sets of 4; star magnets and heart magnets in sets of 9.

This menagerie of new magnets will be available in a variety of different colors and is expected to be a big hit for the upcoming back-to-school season.


smart. modern. organized.

Since 1995, Three by Three Seattle products have made busy lives beautifully efficient. Whether outfitting a home, office, or dorm, each innovative organizing solution is worthy of display in any contemporary setting.

The company’s magnetic strip bulletin board design introduced the magnet board category as it’s known today. In recent years, they revamped the whiteboard industry with fresh, alternative dry-erase surfaces, including bamboo, glass, silicone, and stainless. Their current line consists of dry-erase boards, chalk boards, magnet boards, desk and wall organizers, hooks, and magnets. The design team also creates custom promotional products and has worked with a broad range of clients, including Nike, Starbucks, Herman Miller, Bravo Networks, Nine West, and W Hotels.


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